Experience

Media Coordinator
Saatchi & Saatchi — Los Angeles, CA
August 2024 – Present

Client: Automotive Brand
work on the video team to plan and execute paid media campaigns for a major automotive brand.
Assist with trafficking media, ensuring ads are delivered on time and to spec across platforms.
Support the planning process for paid media initiatives, focusing on optimizing video content and ad placements.
Work cross-functionally with creative, strategy, and account management teams to ensure campaign alignment and effectiveness.

Marketing Coordinator
ASU Student Success Center — Tempe, AZ
August 2023 – April 2024

Leveraged social media platforms, including Instagram Reels, to promote events, enhancing student engagement and increasing attendance.
Coordinated event logistics, including venue selection, catering, and entertainment, ensuring seamless execution.
Collaborated with student organizations, campus departments, and external vendors for effective resource utilization and event organization.
Provided peer coaching sessions to undergraduates through various mediums, including digital, in-person, phone, and text communications.
Acted as a resource and communicated proactively with individual students to support retention efforts within the university-wide, multi-campus Student Success Center.
Documented interactions and outreach efforts on Handshake and Google Sheets for efficient tracking and follow-up.

Account Intern
The Marketing Arm — Los Angeles, CA
June 2023 – August 2023

Successfully oversaw day-to-day experiential and event planning activations, ensuring seamless execution.
Conducted comprehensive competitive research within the Gaming category to extract valuable insights.
Managed the creation and upkeep of status reports and presentation documents.
Provided invaluable support throughout the creative execution process, ensuring excellence in all aspects.
Actively engaged in project brainstorms and strategy briefings, contributing innovative ideas.
Coordinated and tracked shipments, ensuring timely delivery of goods, and liaised effectively with vendors, carriers, and logistics partners.

Account Manager
MAIP x Yellow Shoes — Los Angeles, CA
May 2023 – August 2023

Led the development of the "Rooted in Magic" campaign for Yellow Shoes, ensuring alignment with brand goals and messaging.
Led preparation for client meetings and presentations by gathering and organizing data, market research, and competitor analysis.
Conducted research on client accounts to identify growth opportunities and provided insights to enhance the client experience.
Contributed to the development and execution of strategic account plans to achieve business objectives and revenue targets.
Assisted in tracking and analyzing key performance metrics to measure the success of account management initiatives.

Business Affairs Intern
APG Business Affairs Consulting, Inc. — Lomita, CA
June 2022 – August 2022

Researched influencer interest and availability for a quick-service restaurant campaign.
Utilized Excel to create and manage contact lists of agents, influencers, and suppliers for various commercial productions.