Hi, I'm Hayden.

I am a media planner at Saatchi & Saatchi, driven by a passion for using media analysis to understand and engage audiences across today’s evolving media landscape. With a strong interest in video, digital media, and cultural moments, I support the development of advertising campaigns that connect with pop culture and timely consumer behaviors.

As a proud alumnus of the Multicultural Advertising Intern Program (MAIP), I gained hands-on experience and valuable insight into the advertising industry, strengthening my commitment to making meaningful contributions within the marketing and media space.

I hold a degree in Business with a concentration in Media from Arizona State University. My academic and professional experience has equipped me with a strong understanding of media consumption behaviors, audience insights, and data-driven planning strategies.

Curious and collaborative by nature, I thrive in fast-paced team environments where analytical thinking and creative problem-solving drive strategic media solutions. With a focus on digital and video audiences, I continue to build expertise in navigating modern media platforms and leveraging timely cultural relevance to inform media strategy.

Outside of work, I enjoy staying current with industry trends, exploring new cultures through travel, and engaging in conversations that challenge perspectives and inspire growth.

Feel free to connect with me to learn more about my journey in media, marketing, and advertising, or to explore opportunities for collaboration!